The Week According To The Internet #1
New thing! Every Friday we’ll be bringing you highlights from the past 7 days on the internet – a veritable Rofler’s Digest of lulz, thrills and cute animals.
Check back with us every Friday afternoon, and feel free to share links to shiny new things in the comments…
Without further adieu, here is The Week According To The Internet;
Documented: The most inspiring video of all time - slinky on a treadmill.
Memified: Gotye’s mega-hit, Somebody That I Used To Know.
Heroic: Corgis to the rescue
Booted: Dan Harmon fired from Community. He doesn’t know why either.
Epic: Dark Knight Rises TV spots
Malkoviched: Siri flirts with your favourite meta-actor in Apple’s new ad.
Stupid: Babysitter puts baby in a washing machine… then turns it on.
Inspired: The internet has produced some amazing ideas. Here are the best.
Adorbs: The noises baby sloths make.
Badass: Skydiver lands without parachute.
(Image above via)
The eerily similar replies from Android partners on the Google acquisition of Motorola…
(BBDO)
“To reach college students in the Greater Philadelphia area, over 20 pizzerias in close proximity to large college campuses swer supplied with Economist Branded pizza boxes. Each one re-inforces the ‘get a world view’ platform, with a pie chart that applies to pizza consumption.”
Marvellous.
As social media play increasingly large roles in fomenting unrest in countries like Egypt and Iran, the military wants systems to be able to detect and track the spread of ideas both quickly and on a broad scale. The Defense Advanced Research Projects Agency is soliciting innovative proposals to help build what would be, at its most basic level, an Internet meme tracker.
David Streitfeld, New York Times article ‘Pentagon seeks a few good Social Networkers’ 02/08/2011
Lock up your internets people, the next meme may be a state-funded military coup…
Blush Lingerie, Berlin
Timely phone hacking scandal response…
We Are Social voted Most Respected UK Agency - well done London!
A quick note to acknowledge how incredibly proud we are to be voted the “Most Respected” agency alongside Wieden+Kennedy in The Reputation Online Top 100 Agencies guide, which lists the UK’s top 100 agencies with social media and digital PR competency.
We also came in 10th place on the overall ranking of agencies by UK digital PR/social media income – a testament to the hard work the whole team here at We Are Social have put in, and came just in time for our 3rd birthday.
Many thanks go to everyone who voted for us, Vikki Chowney and the Rep Online team, and respect also to our friends at W+K…
Apple Now The World’s Second Most Valuable Company
Shares of Apple surged to an all-time high in after hours trading following the company’s earnings report on Tuesday.
As of 6:00 p.m. ET, shares were trading around $396 each after crossing the $400 mark for the first time earlier in the session, up more than 5% since the start of Tuesday’s trading.
At that price, the company is valued at more than $365 billion, trailing only Exxon Mobile (at $411 billion) for the title of world’s most valuable company.
In its report, Apple said that it sold more than 9 million iPads and 20 million iPhones in its most recent quarter.
(Via Mashable)
We Are Social’s Monday Mashup #79
1) FTSE 100 companies increase use of social media
The past six months has seen more and more of the big UK businesses using social media, as the chart above shows.
2) Facebook Ad cost-per-click increases by 22% quarter-on-quarter
An interesting tidbit of research: the cost-per-click of a Facebook social ad rose by 22% in Q2 of 2011, compared to Q1. If prices continue to rise at this rate, brands will presumably be forced into more effective community management and newsfeed optimisation, over simply snapping up social ads.
3) Brits addiction to social media
According to new research, Brits – and particularly Londoners – are addicted to social media, unable to avoid sites like Facebook when away on holiday: 49% of Brits update social networks while on holiday, a stat which rises to 53% of Londoners.
Perhaps it’s a direct by-product of many holidays beginning by checking-in.
We Are Social’s Monday Mashup #78
The News of the World and social media
The News of the World closed last week. Today’s Evening Standard has a good story (with some quotes from us) looking at the effect of brands pulling their advertising. For a more in depth look, we’ve covered the social media element of the story here.
Social media vital for revenue growth
Gartner’s latest report has one key takeaway point: by 2015, the 20% of enterprises employing social media beyond marketing will lead their industries in revenue growth. Boom.
Facebook’s link-up with Skype
The ‘something awesome’ which Mark Zuckerberg had hinted at turned out to be exactly what was rumoured – that Facebook has teamed up with Skype to introduce video chat directly within the browser. They’ve also created group chat on Facebook chat.
Google+ two weeks in
The big question for marketers is what are Google’s plans for brands within Google+. From all the information which has come from Google, it’s clear that brands are key to the project.
Welcome to the Age of the Customer
In a digital world, competition can come from anywhere. Customers have real-time information about pricing, product features and competitors; they hold all the advantages. And the key source of supply now is talent – and talent can get up and leave.
The only sustainable source of competitive advantage, the only defensible position, is to concentrate on knowledge of and engagement with customers.
Previous sources of dominance – manufacturing, distribution, even information mastery – are now just table stakes. This is the age of continuous disruption.
Your relationship with customers is the only thing that enable you to survive that disruption (think of the movie industry as it continually embraces new formats).
That’s why we are christening this “the Age of the Customer.”
