Infographic: How are Australians shopping online?
The guys over at Outrider have put together a nice Infographic giving insight into how Australian internet users are shopping online.
Check out the rest of the post on our blog.
We Are Social Australia: Tuesday Mashup #2
According to Facebook Australia, the number of active Facebook users increased to 10.5 million in July 2011, up from 10 million in December 2010.
Data shows that Australian Facebook users are (slightly) more likely to be female and aged 18-35. The average user visits 26 times per month and spend on average 5 hours and 2 minutes per month.
Also in this week’s mashup;
- Australian Banks getting social
- Sales soar as HP quits TouchPad game
- Telstra to provide Facebook as a customer service channel
- Record Numbers of U.S. Visits for Facebook and Twitter in July
Plus the rest of the need to know news in the past week of social media!
The new GlobalWebIndex Social Networking Map 2011 is designed to give a quick look overview at the state of social networking around the world.
Some interesting trends are immediately visible that separate emerging market consumer from advanced market consumers.
In a digital world, competition can come from anywhere. Customers have real-time information about pricing, product features and competitors; they hold all the advantages. And the key source of supply now is talent – and talent can get up and leave.
The only sustainable source of competitive advantage, the only defensible position, is to concentrate on knowledge of and engagement with customers.
Previous sources of dominance – manufacturing, distribution, even information mastery – are now just table stakes. This is the age of continuous disruption.
Your relationship with customers is the only thing that enable you to survive that disruption (think of the movie industry as it continually embraces new formats).
That’s why we are christening this “the Age of the Customer.”