The News of the World and social media
The News of the World closed last week. Today’s Evening Standard has a good story (with some quotes from us) looking at the effect of brands pulling their advertising. For a more in depth look, we’ve covered the social media element of the story here.
Social media vital for revenue growth
Gartner’s latest report has one key takeaway point: by 2015, the 20% of enterprises employing social media beyond marketing will lead their industries in revenue growth. Boom.
Facebook’s link-up with Skype
The ‘something awesome’ which Mark Zuckerberg had hinted at turned out to be exactly what was rumoured – that Facebook has teamed up with Skype to introduce video chat directly within the browser. They’ve also created group chat on Facebook chat.
Google+ two weeks in
The big question for marketers is what are Google’s plans for brands within Google+. From all the information which has come from Google, it’s clear that brands are key to the project.