We Are Social Australia: Tuesday Mashup #2
According to Facebook Australia, the number of active Facebook users increased to 10.5 million in July 2011, up from 10 million in December 2010.
Data shows that Australian Facebook users are (slightly) more likely to be female and aged 18-35. The average user visits 26 times per month and spend on average 5 hours and 2 minutes per month.
Also in this week’s mashup;
- Australian Banks getting social
- Sales soar as HP quits TouchPad game
- Telstra to provide Facebook as a customer service channel
- Record Numbers of U.S. Visits for Facebook and Twitter in July
Plus the rest of the need to know news in the past week of social media!
A Facebook fan is worth the sum of their friends Online analytics firm comScore set out to answer the much-pondered question, what’s a Facebook fan worth? The answer: it depends on how many friends they have.
For example if a brand posts an update, not all of their fans will be online to see it – posting 5 times a week only reaches 16% of fans in the feed, but their likes and comments on posts will appear to many of their friends on the friends’ newsfeeds.
The study profiles three major brands- Starbucks, Southwest Airlines, and Microsoft Bing to show the true impact of friends and fans on the impact of updates.
But the crucial takeaway from the report was the importance of regular updates to Pages to reach the most fans; in other words, day-to-day community engagement.
Also in this week’s Monday Mashup; Teens prefer not to engage online, and Google+ adds features and loses traffic.