we are social

We Are Social’s Monday Mashup #81

A Facebook fan is worth the sum of their friends
Online analytics firm comScore set out to answer the much-pondered question, what’s a Facebook fan worth? The answer: it depends on how many friends they have.

For example if a brand posts an update, not all of their fans will be online to see it – posting 5 times a week only reaches 16% of fans in the feed, but their likes and comments on posts will appear to many of their friends on the friends’ newsfeeds.

The study profiles three major brands- Starbucks, Southwest Airlines, and Microsoft Bing to show the true impact of friends and fans on the impact of updates.

But the crucial takeaway from the report was the importance of regular updates to Pages to reach the most fans; in other words, day-to-day community engagement.

Also in this week’s Monday Mashup; Teens prefer not to engage online, and Google+ adds features and loses traffic.