1) FTSE 100 companies increase use of social media
The past six months has seen more and more of the big UK businesses using social media, as the chart above shows.
2) Facebook Ad cost-per-click increases by 22% quarter-on-quarter
An interesting tidbit of research: the cost-per-click of a Facebook social ad rose by 22% in Q2 of 2011, compared to Q1. If prices continue to rise at this rate, brands will presumably be forced into more effective community management and newsfeed optimisation, over simply snapping up social ads.
3) Brits addiction to social media
According to new research, Brits – and particularly Londoners – are addicted to social media, unable to avoid sites like Facebook when away on holiday: 49% of Brits update social networks while on holiday, a stat which rises to 53% of Londoners.
Perhaps it’s a direct by-product of many holidays beginning by checking-in.